Cadweb is appointed by Prupim on its Birmingham Wholesale Markets Project

September 2009

Cadweb is pleased to announce that it has been appointed by Prupim to provide the Electronic Project Information Management role on its Birmingham Wholesale markets project. The £100 million scheme involves moving the markets from their current location in Digbeth three miles away to The Hub near the M6 in Witton. The scheme is set to create 200 extra jobs and should help the city become a regional centre for food excellence and even a food tourism destination.


A Birmingham City Council spokesperson said, “The existing site is no longer fit for purpose and because 4,000 businesses are dependent on the wholesale markets in the West Midlands it is essential that we do all we can to drive forward these plans. Built in 1974 and one of only four wholesale markets in the country, the 21 acre site is rapidly crumbling. The roof leaks, delivery vehicles are not allowed inside because there is no ventilation to disperse emissions and the site no longer meets food-handling standards. The market has 170 trading units with around 70 tenants selling meat, poultry, fish, horticulture and flowers. It directly employs 1,000 people and supports a supply chain of around 4,000 businesses across the region.

“The new site has the potential to increase capacity by a third and we expect it to create 200 extra jobs which underline how important it is to the city and the wider region. “The move also opens up a regeneration opportunity on the existing site.”

Passive low energy design and active systems will be combined with renewable energy production, partly coming from food waste fed into to an energy plant that will recycle the markets’ waste. This all forms part of the facility’s wider sustainable credentials.

The redevelopment of the wholesale market will take place within the context of the city's 20-year master plan, which is being drawn up in response to a year-long consultation carried out by the council that ended in February. The council is funding the development and will buy the market when it is finished.



Prupim’s team, which includes architects BDP and planners Drivers Jonas, are now working on designs for a detailed planning application and are preparing to launch a public consultation programme.

Prupim development manager William Rooke said: “The Birmingham Wholesale Markets is currently the largest ‘composite’ wholesale markets in the UK. The vision is to create a vibrant and sustainable development within the food wholesale sector and a catalyst for economic and environmental regeneration. Ultimately, the long term goal will be to build a regional centre of food excellence and diversity and a food tourism destination, recognised on a European scale. It is the first time that anything like this has been built in the UK, so we are in uncharted territory,”



Dan Smyth, BDP Director of Architecture commented “The new markets will support and enhance the city’s reputation as the UK ‘Capital of Food’, and it will become synonymous with food quality and vibrancy of trade, showcasing our love of food in Birmingham.”

Francis Newman, a Director of Cadweb said, “We are very pleased to be working with Prupim and their design team again. After the success of the Arndale Centre refurbishment project on which we also provided Cadweb for Prupim we hope we can make an equivalent contribution to the success of this very exciting project.”

When completed, the Witton wholesale market will cover 654,625 sq ft, with another 285,000 sq ft for a second phase. Prupim plans to be on site by April 2010 and the traders would move in over the Christmas break in 2012-the only time a wholesale market closes.



For further information please contact Francis Newman on 0208 964 5040.

Notes to Editors

1. Founded in 1995 Cadweb is the longest and oldest, established project extranet provider in the UK. Cadweb is now recognized as the de facto market leader in it's field with a long and growing list of blue-chip clients. Project Extranets provide an internet based central searchable repository for project information whereby project data can be stored and retrieved by all members of a construction project.

2. provides an internet based, central, highly searchable repository for all project information, whereby project data can be stored and retrieved by all members of a construction project.

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